The first thing we talk about at a party is no longer "it's going to be nice this weekend, what are you up to?" In the elevator we're not talking about the rain.
Conversations are starting with, "I hear gas is going to hit $5 a gallon by the end of the year" and "I'm thinking about getting a new car with better mileage."
At this point I do have to wonder personally, does it really matter if you found a gas station that's a penny cheaper per gallon than the next place over? Heck, does 10 cents even make much of a difference?